Arbor Collective launched in 1995 with a snowboard line, and a dialog about the focus on sustainability, and its importance to snowboarding. They were the first to replace the standard plastic top, with responsibly sourced wood veneer, significantly improving performance. As a pioneer in the use of bamboo, bio-plastic, and other recycled, reclaimed, and renewable alternatives.
Shortly after launching Arbor, they started repurposing old snowboards into big wheelbase skates. With the skate line, they expanded the use of recycled materials and responsibly sourced wood and bamboo. I was tasked to enhance the user experience with an easy-to-use digital hub that portrays the energy and edginess of the Arbor brand.
The entire website was designed mobile first, with a brand that is meeting their target audience wherever they spend their time. Having a user-friendly mobile presence was a crucial piece.
A DIGITAL EXPERIENCE
The challenge was to create an improved functionality and ease of use. The ultimate goal was to greet users with a modern, visually appealing, unique experience.
The navigational structure is adaptable across mobile, tablet, and desktop, working seamlessly to ease the experience.
GRAPHICAL ELEMENTS &
Created a highly functional, easy-to-use digital experience that portrays the friendliness and vibrancy of the LoveSleepCo. brand. It was designed with modular components to be used throughout the site.
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