H2O+ is a skincare company with leading hydration formulas featuring proprietary water-technology for a dual-delivery hydration system. Free from parabens, phthalates, and mineral oil. H2O+ looked to rebrand, including an eCommerce transformation.
I was tasked with developing a new online user experience for H2O+. I sought to design an ecommerce site that would strategically highlight product benefits and build brand confidence.
A SEAMLESS EXPERIENCE
The entire website was designed mobile first, with a brand that is meeting the new target audience wherever they spend their time. Having a user-friendly mobile presence was a crucial piece.
A DIGITAL EXPERIENCE
The goal was to create a highly functional, easy-to-use digital experience that portrays the vibrancy and confidence of the H2O+ brand.
The navigational structure is adaptable across mobile, tablet, and desktop, working seamlessly to ease the experience.
I had the opportunity to assist in the creation and execution of creating assets that were created to be utilized across multi-functional materials.
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