Kellogg’s Family Rewards® is a program sponsored by the Kellogg Company with 34 million members, in which eligible participants can collect program tokens by purchasing participating Kellogg’s® products and submitting receipts or engaging with activities made available through the program.
With an established brand such as Kellogg’s®, the challenge was to first, move away from a points based system. Second, to modernize the look and feel. And third, to get young people to join by enhancing the user experience with an easy-to-use digital hub that portrays the energy and excitement of the Kellogg’s® brand.
Senior User Experience Designer
OPTIMIZED FOR MOBILE
The aim was for an equally compelling experience on all screen sizes—but, with a company such as Kellogg’s® the point was to prioritize the design system to be stunning and seamless across mobile devices.
FLEXIBLE COMPONENTS AND IDENTITY GUIDELINES
A versatile set of tools and visual assets was developed to help the Kellogg’s® team create new marketing materials.
Including an elaborate set of icons, illustrations, and templates with built-in styling, our guidelines not only taught the team how to maintain brand standards but also enabled them to execute seamlessly across the system.
The navigational structure is adaptable across mobile, tablet, and desktop, working seamlessly to ease the experience.
INTERACTIVE AND MODULAR STYLING FOR SEAMLESS UPDATES
The established design system of site components is easy to use and flexible enough for new elements and product updates.
The style guide instructs internal teams on how to use, interact with, and manipulate site components and code to tell timely stories.
VP Experience Design Director: Debbie Goff
Associate Director, Experience Design: Matt Adams
Senior Experience Designers: Rachel Lindholm, Sami Wong
Copywriter: Natalie Jackvony
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