OVERVIEW
Franklin Sports got its start in 1946 as a regional brand of sporting goods products. Over the years Franklin has affiliated with the best in sports including world-class athletes.
With an established brand such as Franklin, the goal was to enhance the user experience with an easy-to-use digital hub that portrays the energy and excitement of the Franklin brand.
MOBILE FIRST
The entire website was designed mobile first, with a brand that is meeting their target audience wherever they spend their time. Having a user-friendly mobile presence was a crucial piece.
A DIGITAL EXPERIENCE
The challenge was to create an improved functionality and ease of use. The ultimate goal was to greet users with a modern, visually appealing, uncomplicated experience across devices and screen sizes.
A DIGITAL EXPERIENCE
The challenge was to create an improved functionality and ease of use. The ultimate goal was to greet users with a modern, visually appealing, uncomplicated experience across devices and screen sizes.
COMPATABILITY ACROSS
ALL DEVICES
The navigational structure is adaptable across mobile, tablet, and desktop, working seamlessly to ease the experience.
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