LoveSleepCo. is a bed company that LOVES sleep as much as they do and proves it through features and benefits their consumer cares most about. I was tasked with developing a new online user experience for LoveSleepCo.
I sought to design an ecommerce site that would strategically highlight product benefits and build brand confidence among a young, on trend target audience.
The entire website was designed mobile first, with a brand that is meeting the new target audience wherever they spend their time. In the case of millennials, having a user-friendly mobile presence was a crucial piece.
A DIGITAL EXPERIENCE
Created a highly functional, easy-to-use digital experience that portrays the friendliness and vibrancy of the LoveSleepCo. brand. It was designed with modular components to be used throughout the site.
Having the add-to-cart bar follow you as you scroll it was a very important feature in the user experience of this product page. It also highlights the ability to change between mattresses pages seamlessly.
To ease the experience the site was designed to seamlessly take the user to different stories on the homepage. Text, icons and panels moving smoothly to not interrupt the user flow.
As part of this design, designing a quiz was a big part of the interactivity of this website. With an easy experience in mind I designed this effortless experience.
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